Optimization SEO has numerous facets to it. For starters, you have to be sure about the message type that the page passes on. If you do not have a clue about the message that the page should pass, then it would be wise to call it quits at this stage. In order for a particular page to add value to your website, it has to be about something. Optimization SEO requires that all content in a particular page follow a particular theme.
Once you have this figured out, you need to put your content into context. This entails getting the purpose of your page right. It may be a news page, blog post, press release, sales piece or even an educational post. The goals of the page need to be very clear. A press release for instance seeks to convey information about a certain topic. If a certain company was attending a trade expo in another town, a press release detailing that it would be at the event as well as its flagship products or services would be in order.
Content timing is the period that the author anticipates the content to remain relevant. It is an important consideration in optimization SEO. Educational pieces remain relevant for a long time. As such, the content should have the ability to interest readers for a long time. A product explanation on the other hand only requires remaining relevant until the release of the next version. The rule of thumb is that a different SEO strategy is required for news item or content that will remain relevant for a long time to come.
Optimization SEO requires that you use relevant keywords in your content. Keywords help direct traffic to your site and content and increase conversions. Credible links to authority content are also ideal for SEO especially when used correctly. The heading, title or description of your site should also describe your content aptly. These parts of your content require top-notch optimization if they are to improve the ratings of your content and site. In most cases, a one-size-fits-all technique rarely works for optimizing content. Keywords are critical for as far as optimization SEO is concerned. However, in some instances, keywords are not even necessary. All you need to hit the jackpot might be a few credible and well-optimized links. Trust your guts and common sense on this.
Simplicity is key as far as optimization is concerned. You do not want to go complex and end up having readers who do not understand a single word of your content. For instance, if you are writing a press release for a company that is about to unveil a new product at an expo, linking not more than two phrases to the mother website might be all you need to achieve record hits. Great content optimization is all about making decisions based on what your target users would prefer.
As far as optimization SEO is concerned, always go with purpose, topic and timing, and you will never be wrong.
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